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Blogs focus on personal experience, not politics

According to a survey by Pew Research Center, most bloggers are focused on "describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology."

Here are some stats:

  • The blog population has grown to about 12 million American adults (8% of adult Internet users).
  • 57 million American adults, or 39% of the online population read blogs (note: the research is unclear about frequency) of blog reading).
  • 54% of bloggers are under the age of 30
  • 76% of bloggers say a reason they blog is to document their personal experiences and share them with others.
  • 64% of bloggers say a reason they blog is to share practical knowledge or skills with others.
  • When asked to choose one main subject, 37% of bloggers say that the primary topic of their blog is "my life and experiences."
  • Other topics ran distantly behind: 11% of bloggers focus on politics and government; 7% focus on entertainment; 6% focus on sports; 5% focus on general news and current events; 5% focus on business; 4% on technology; 2% on religion, spirituality or faith; and additional smaller groups who focus on a specific hobby, a health problem or illness, or other topics.

Press attention tends to focus on a small number of "A-List bloggers", but the research from Pew suggests that this group is unrepresentative of the wider blogging community. Results based on a  telephone survey of 7,000 net users in the US.

The full PDF report is available here

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