So the Sony Award for Internet Programme goes to……Firin’ Squad Unsigned Podcast.
Crack open the champagne! Sony has recognised that Internet broadcasting can offer something a little different to mainstream radio.
"They [the judges] particularly praised the use of the medium to promote up and coming artists in a narrow community of enthusiasm, which might not find a voice on traditional broadcast channels."
It’s great to see that Sony has gone for a programme from a non-traditional source and a little more ‘underground’. That said, even though Firin’ Squad plays music from ‘da street’- its long list of producers, editors and writers is distinctively ‘big media’.
So it’s a good start. But wouldn’t it be fantastic if next year the Internet Programme Award went to a podcast produced from a bedroom in Barking, using a £10 microphone from eBay, a free copy of Audacity and a lot of creativity?
The winners and losers
Firin’ Squad Unsigned Podcast