Facebook Pages, in contrast to a personal Facebook account, are set up by content producers. Newspaper, magazine, and website brands have Facebook Pages as a tool for interacting with users and encouraging the sharing of news content.
The words ‘profile’, ‘page’ and ‘group’ have specific meanings on Facebook and these are discussed in the book. They also represent one-to-one, one-to-many and many-to-many communication modes. While most people keep their personal profile private, Pages are designed to be viewed by many and should be listed on search engines.
You don’t need to have a personal profile on Facebook to set up a Page as they are completely separate, although the set up process is quicker if you do have an existing login. Once you have set up a Page you can assign multiple Page administrators, so your journalist colleagues can update the page as well
Setting up a Facebook Page
1. Go to: http://www.facebook.com/pages/create.php
During the set up process you need to begin by categorizing your Page.
Most content sites will come under the category of ‘entertainment’ (even if it contains news).
2. Create a Facebook account or login using your own personal account.
You will be invited to add a thumbnail image logo for your Page. In the About section give a brief, one sentence description of what your Facebook Page is about and select a web address e.g. www.facebook.com/YourBrandName
3. Viewing your live Page
Once signed in you’ll see a page with two main sections – the top includes administrator settings. The bottom half shows what your live Facebook Page looks like.
Running a Facebook Page is a bit like running a fan club. The succes is normally judged by the numbers of ‘likes’ you receive. Once someone likes the Page you can post content to their newsfeed which in many cases they will share with their friends.
4. The admin panel
The administration panel is divided into a number of key sections. The manage permissions section allows you to determine who can access the Page.
You can determine this by country, age restriction (Facebook has a minimum age of 13) and comments (who can comment and how comments are moderated or approved).
The apps section allows you to add a range of modules which includes photo and video galleries.
5. Using your new Facebook Page
There are many useful ways you can interact with your users:
- Notifications: You can send messages to appear in your users’ newsfeeds.
- Ask users for help with stories: This is one common ways of interacting with users.
- Ask users for content: You can allow users to post images and video.
- Post to the site using a mobile phone: The Facebook Page has a unique email address so you can post directly to it from a mobile phone while out on stories.
Setting up a Facebook Page is fast and easy. It is certainly a cost effective way to communicate with users and most media brands will wish to have one.