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Why UK university websites need to include social media

Social media is becoming an increasingly important marketing tool for universities. Most young people are heavy users of Web 2.0 sites such as Facebook, YouTube and Twitter. It would seem logical that these sites could prove fertile for the recruitment of new students. The purchasing of banner advertising spots on sites such as YouTube is […]

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Daily Mail’s outrage over new MA in Social Media

A minor-storm erupted last week regarding the launch of the MA in Social Media by Birmingham City University. Described inaccurately by the  Daily Mail as a  "Masters degree in Facebook" this was a cue for references to "Mickey Mouse degrees", "ex-Poly students" and "tax payers money + drains" etc etc……[Feel free to complete]. My favourite […]

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Blogging as a way of building a personal online ‘brand’

I try to encourage our level 1 journalism students to  blog. This is important for many reasons, not least it acts as a showcase for their journalistic masterpieces which can be viewed by potential employers. Unfortunately, this advice often falls on deaf ears. And blogging should never be forced on anyone! But Robert Clarke, a […]

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