The analysis of websites from a cultural and media studies perspective raises numerous methodological hurdles. When conducting audience research using a particular genre of newspaper or magazine there is a centrality to the text(s) being considered. In contrast, researchers of the Internet can often feel overwhelmed by the vastness and global nature of web communication, […]
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Young still consumers of news, they just don’t read newspapers
Link: Younger, Heavy Online News Consumers are Not Newspaper Readers, According to comScore Plan Metrix. OK, so the fact that young people DON’T read newspapers these days sounds like research from the School of the Blinkin’ Obvious (SB0) at the Faculty of Not Rocket Science (FNRS), but read on…. The research from ComScore shows that […]
