The Contents

Introduction

Section 1 Foundations of Online Journalism

1 What Are the Essential Skills?

Introduction
Objectives
The Multimedia Mindset
Traditional Journalism versus the Multimedia Mindset: a Conflict of Interests?
Multimedia Working Practices
Mobile Reporting Tools
Going Mobile
Mobile Operating Systems
Smart Smartphone Features
Apps for Journalists
Understanding the Media Business
Interview: Kim Gilmour, Freelance Journalist and Author
Journalism as a Conversation
Data Journalism: More than Pretty Pictures
Case Studies
Tools of the Data Journalist’s Trade
Summary
Exercises
Further Reading

2 Understanding Your Users

Introduction
Objectives
Why Online Users Are Different to Newspaper and Magazine Readers
How We Seek Out News Based on Niche Interests
Personalized News
Sites that Provide Personalization
Challenges Posed by Personalization
Social Bookmarking Sites
How Users Multi-Task
Analysing User Behaviour
Problems with Analytics Data
Writing an Audience Profile
Interpreting the Data
The Digital Divide
Summary
Exercises
Further Reading

Section 2 Skills for the Multimedia Journalist

3 Writing for the Web

Introduction
Objectives
Interacting with Text
Snacking on Content
Making Copy Scannable
Preparing to Cover Breaking News
The Importance of a Great Intro
Giving Your Copy Pace
Examples: Keeping It Short
Giving Your Copy Impact
Interviewing: the Art of Listening
The Seven Enemies of Good Writing
Writing Headlines and the Rise of SEO
Example: Headlines from BBC Surrey
Keep Your Opinions to Yourself
Types of Online Writing
Interview: Paul Douglas, Editor, TechRadar.com, Future Publishing
Summary
Exercises
Further Reading

4 Telling the Story with Images

Introduction
Objectives
How Images Work with Text
Composition
Things to Avoid
The Art of Good Caption Writing
Q&A: Sue Steward, Former Daily Telegraph and Observer Picture Editor
Editing Photographs
Displaying Your Images Online: Creating a Slideshow
How Images Can Be Used to Deceive
Using the Images of Others
Infographics
Using Maps
Cartoons
Summary
Exercises
Further Reading

5 Using Audio and Podcasts

Introduction
Objectives
Audio Journalism
Audio in a Converged World
A Short History of Audio News
Podcasting
Making an Audio Package
Tips for Writing for Audio
Interviewing for Audio Packages
Recording Digital Audio
Digital Audio Recorders (DARs)
Editing Your Audio Using Audacity
Tips for Editing
Interview: Sutish Sharma, Experienced Radio Reporter
Interview: Chris Ledgard, BBC Producer
Uploading Audio to the Web
Summary
Exercises
Further Reading

6 Working with Video

Introduction
Objectives
Video Journalism for Online
How Newspapers Use Video
Finding the Story
Write to Pictures
Creating Packages with Different Lengths
Interview: Kurt Barling, BBC London Reporter
Learn to Really See
Signposting
Choosing a Video Camera
Capturing Good Video
Editing Sound
Graphics
Uploading Video to the Web
Summary
Exercises
Further Reading

7 Doing Investigative Reporting

Introduction
Objectives
Investigative Skills
A Short History of Investigative Journalism
Phone Hacking
WikiLeaks
The Death of Investigative Journalism?
Key Concepts
Methods
The Importance of Research
Undercover Reporting
Freedom of Information
Sources and Whistle-blowers
Computer-assisted Reporting
New Investigative Journalism Models
Summary
Exercises
Further Reading

Section 3 Building Communities, Interaction and Entrepreneurship

8 Social Media and Building Online Communities

Introduction
Objectives
So What Exactly Is Social Media?
How Does Social Media Relate to Journalism?
How Journalists Use Social Media
Interview: Zoe Kleinman, Technology Reporter, BBC
Finding Stories on Social Media
Handling Hoaxes
Facebook Pages
Encouraging Users to Share News Content
Levels of Engagement with Social Media
Academic Concerns about Social Media
Summary
Exercises
Further Reading

9 Blogging and Participatory Journalism

Introduction
Objectives
What is a Blog?
Blogs as Citizen Journalism
Do Blogs Expand the Public Debate?
Setting Up a Blog
Setting Up a Blog on WordPress
Writing Your First Blog Post
Linking
Categories and Tags
Plugins and Widgets
How to Cope with Comments
Taking Your Blog to the Next Level
Key Academic Issues in Blogging
Summary
Exercises
Further Reading

10 Freelancing and Entrepreneurial Journalism

Introduction
Objectives
What is an Entrepreneur?
How to be an Entrepreneur
Learning to Fail Well
Interview: Mike Butcher, European Editor, TechCrunch
Going Niche and Hyperlocal
Online Local News
How Sites Generate Revenue
Google’s Role in Online Advertising
Writing a Business Plan
The Freelance Journalist
Interview: Fiona Webster, Freelance Journalist
Commissioning Editors
Freelance Finances
Why all Journalists Need to Learn about Business
Summary
Exercises
Further Reading

11  Outputting for Web, Smartphone, and Tablet

Introduction
Objectives
The Digital Newsroom
Headlines and Deadlines
Interview: James Fyrne, Co-Founder, SoGlos (www.soglos.com)
Setting Up a News Site
Open Source Content Management Systems
Setting Up a News Site Using Joomla!
Programming Languages
Editorial Issues in Website Production
Search Engine Optimization (SEO)
Creating Apps for Mobile Smartphones
Intergrated Development Environments
How to Design an App
iPad and Other Tablet Computers
Creating Magazine Content for the iPad
Key Academic Issues in the Digital Newsroom
Summary
Exercises
Further Reading

Section 4 Becoming a Thinking Journalist

12. Ethics and Good Practice

Introduction
Objectives
Journalism Concepts and Ideas
Gatekeeping Theory
Commercial Pressures
How Do Proprietors Influence News?
Regulation
Ethics Online and Offline
‘Rocking the Boat’
How Corrections and Clarifications Should Be Handled
Online Ethics
NUJ Code of Conduct
A Blogger’s Code of Conduct?
How You Portray People Is an Ethical Issue
Basic Ethical Questions
The Cautionary Tale of Johann Hari
Final Ethical Questions
Summary
Further Reading

13  Law and Regulation

Introduction
Objectives
An Uncertain Universe
Defamation
Copyright (Intellectual Property)
Contempt
Privacy
Summary
Exercises
Further Reading

14 How the Internet Transformed Journalism

Introduction
Objectives
Milestones in Technology
The Web Is Not the Internet
How Do Mobile Apps Use the Internet?
The Web Gets Political
Open Source Movement
The Launch of Newspaper Websites
Generating Revenue
News as a Commodity
Impact of the Net on Working Practices
Online News Today
The Network and Devices
The Rise of Tablet Devices
Predicting the Future (Based on the Past)
Summary
Exercises
Further Reading

References
Index