Baker picked the brains of media students at the Uni to discover what is being "watched and read by 18 to 25 year olds". I should be going. It should be fun.
Students who want to help with this ongoing research project can complete a short survey of their media consumption here.
We Media paper by Shayne Nowman and Chris Willis
Download PDF report here…
Hayes defined some different types of Blogs which, in his view, will survive. He describes all other Blog’s falling into the category of "mememe.com" or written by geeks who you wouldn’t want to meet on a dark night.
I’m not sure how useful this categorisation really is…
A) "BRANDED BLOGGERS": Well known writers/celebrities. So Jodie Marsh’s blog will survive. Phew.
B) "INTELLIGENT AGGREGATORS": Who make little comment but drive people readers to other useful sites. Pretty much what Drudge Report does, but that’s not a Blog…
C) "WELL-CONNECTED BLOGGERS:" e.g. journalists and former politicians who uncover information. Would Adam Boulton fall into this category?
D) "BRILLIANT BLOGGERS:" Who attract readers with their prose and wit.
Paul Hayes, MD Times Newspapers, told Internet World (annual IT trade show held at Earls Court, occasionally Olympia) said that "relatively few [Blogs] will be read beyond the narrowest of audiences. Most will disappear unnoticed and, frankly, unmissed by the world".
This is the kind of self-satisfied comment you can expect from those that work in established media. But let’s not forget Murdoch has made more than his share of Net blunders. Only two people in the world can even remember the little known Murdoch-backed auction site called FiredUp.com. The wannabe eBay rival snuffed it in April 2001, after just six months online. That was after heavy TV advertising featuring the likes of Bruce Willis.
There was the failure that was "Current Bun", an ISP which closed in 2000. Let’s not forget Line One (another ISP) or Revolver.com (a weird recruitment site, that was a spin-off from the Sunday Times).
All these websites: "disappeared unnoticed and, frankly, unmissed by the world".
Page3.com is the only surviving website from this era. Hmmm…. we wonder why?