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Why UK university websites need to include social media

Social media is becoming an increasingly important marketing tool for universities. Most young people are heavy users of Web 2.0 sites such as Facebook, YouTube and Twitter. It would seem logical that these sites could prove fertile for the recruitment of new students. The purchasing of banner advertising spots on sites such as YouTube is […]

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The exploitation of free user generated content – a critical analysis

Freire (1993) examined how elites oppress disadvantaged groups through educational texts. This post will question how commercial interests exploit the creative talents of thousands of unpaid contributors on news sites and social media. It is clear (Hermida et al, 2008) that news websites based on participation generate more usage than those that do not include […]

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The economics of journalism work experience

Students looking to secure work experience in journalism should read Freelance Unbound – How to avoid paying for internships. Referencing Emily Fraser Voigt, it makes some great observations about how young graduates must ‘leverage their position’ to succeed in journalism: ‘Young people trying to get their first job don’t have much leverage when they aren’t […]

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